David Evers explains the topic “Mastering the transformation from product provider to solution seller” in the “FiR Service Insights” series.
Companies today are under pressure—increased market transparency and cheaper competitors are making traditional product sales more difficult. It is no longer enough to differentiate yourself solely on the basis of your product and establish a clear USP.
How can companies escape this dilemma?
The key lies in a solution-oriented business model: Solution selling focuses on customer benefits and creates added value through integrated offerings comprising products, services, and digital solutions—thus generating lock-in effects. In this presentation, you will learn how your company can successfully master the transition from product provider to solution seller.
This is the second event in a series of webinars in which employees of the FIR at the RWTH Aachen explore the possibilities of AI in the service sector.
When: Tuesday, 21.10.2025, 2:00 p.m. – 3:00 p.m.
Where: Online
Please register by October 20th, 2025!
Further dates in the series:
14.10.: AI in service
21.10.: Business models in transition
28.10.: AI-supported knowledge management
04.11.: Green Service Business
11.11.: Spare parts logistics of tomorrow
18.11.: Success factors for digital business models
25.11.: From closing commission to customer development
tbc.
