{"id":2929,"date":"2024-11-25T10:18:53","date_gmt":"2024-11-25T10:18:53","guid":{"rendered":"https:\/\/www.edih-rheinland.eu\/?p=2929"},"modified":"2025-11-10T13:50:48","modified_gmt":"2025-11-10T13:50:48","slug":"fir-service-insights-7-kundenentwicklung","status":"publish","type":"post","link":"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-7-kundenentwicklung\/","title":{"rendered":"FIR Service Insights \u2013 From closing commission to customer development"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:10px;--awb-background-color:var(--awb-color5);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 class=\"whitetxt translation-block\">The FIR webinar series continues on November 25th - this time under the motto \"From closing commission to customer development\"<\/h1>\n<h3><span style=\"color: #ffffff;\">Employees of the FIR explain different Use Cases to the everyday use of Digital or AI applications in the service sector<\/span><\/h3>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-image-hotspots awb-image-hotspots-1\"><div class=\"awb-image-hotspots-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-800x412.jpg\" alt=\"Webinarreihe FIR Service Insights\" width=\"800\" height=\"412\" title=\"earth-7641871_1920_2 \u2013 Lennardt S\u00f6hngen\" class=\"awb-image-hotspots-image wp-image-2930\" srcset=\"https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-18x9.jpg 18w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-200x103.jpg 200w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-300x154.jpg 300w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-400x206.jpg 400w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-600x309.jpg 600w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-768x395.jpg 768w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-800x412.jpg 800w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-1024x527.jpg 1024w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-1200x618.jpg 1200w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen-1536x790.jpg 1536w, https:\/\/www.edih-rheinland.eu\/wp-content\/uploads\/2025\/10\/earth-7641871_1920_2-Lennardt-Soehngen.jpg 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:5%;--button-border-radius-top-right:5%;--button-border-radius-bottom-right:5%;--button-border-radius-bottom-left:5%;--button_margin-top:3%;--button_margin-bottom:3%;\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Registration\" aria-label=\"Registration\" href=\"https:\/\/FIR-Service-Insights_AbschlussprovisionZuKundenentwicklung.eventbrite.de\"><div class=\"awb-button__hover-content awb-button__hover-content--default awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--hover\">Registration to the event on Eventbrite<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Registration<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:5%;--awb-margin-bottom:5%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2>In the \u201cFiR Service Insights\u201d series, Lennardt S\u00f6hngen addresses the question \u201cWhat will become of sales incentive systems in the manufacturing industry?\u201d<\/h2>\n<p><b>Success factors of digital business models for the mechanical and plant engineering<\/b><\/p>\n<p>classic sales incentive systems in the manufacturing industry have long been designed around one-time sales of machinery. However, with the increasing importance of digital products and services, these models are reaching their limits: sales commissions were designed to reward transactional product sales, while customer loyalty and active sales of digital services were often neglected.<\/p>\n<p>The webinar will show why traditional incentive models are no longer sufficient to make sales sustainable for the future. It will explain how modern sales incentives can be designed to incentivize not only product sales, but also long-term customer loyalty and development through digital products and services.<\/p>\n<p>To this end, best practices from the manufacturing industry will be presented and examples of successful models from the software industry that can be transferred will be highlighted. This will provide insight into how existing systems can be further developed and brought into line with digital requirements.<\/p>\n<p>This is the seventh event in the Webinar series, in which employees of the<a href=\"https:\/\/www.edih-rheinland.eu\/en\/ueber-uns\/konsortium-netzwerk\/#fir\"> FIR at the RWTH Aachen<\/a> explore the possibilities of AI in the service sector.<\/p>\n<p><strong>When:<\/strong> Tuesday, 25.11.2025, 2:00 p.m. - 3:00 p.m.<br \/>\n<strong>Where:<\/strong> Online<\/p>\n<p><strong>Please register by November 24th, 2025!<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h4><\/h4>\n<h4><strong>Further dates in the series:<\/strong><\/h4>\n<p>14.10.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-1-ki-im-service\/\">AI in service<\/a><\/p>\n<p>21.10.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-2-geschaeftsmodelle-im-wandel\/\">Business models in transition<\/a><\/p>\n<p>28.10.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-3-ki-gestuetztes-wissensmanagement\/\">AI-supported knowledge management<\/a><\/p>\n<p>04.11.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-4-green-service-business\/\">Green Service Business<\/a><\/p>\n<p>11.11.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-5-ersatzteillogistik-von-morgen\/\">Spare parts logistics of tomorrow<\/a><\/p>\n<p>18.11.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-6-erfolgsfaktoren-digitaler-geschaeftsmodelle\/\">Success factors for digital business models<\/a><\/p>\n<p>25.11.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-7-kundenentwicklung\/\">From closing commission to customer development<\/a><\/p>\n<p>02.12.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-8-service-level-agreements\/\">Service Level Agreements<\/a><\/p>\n<p>08.12.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-9-mehr-als-nur-service\/\">Mehr als nur Service<\/a><\/p>\n<p>16.12.: <a href=\"https:\/\/www.edih-rheinland.eu\/en\/fir-service-insights-10-digitales-dienstleistungsportfolio\/\">Digitales Dienstleistungsportfolio<\/a><\/p>\n<p><strong>tbc.<\/strong><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.fir.rwth-aachen.de\/forschung\/forschungsprojekte\/detail\/edih-rheinland-10108363\"><div class=\"awb-button__hover-content awb-button__hover-content--default awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Website of FIR<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--hover\">Project website<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.fir.rwth-aachen.de\/veranstaltungen\"><div class=\"awb-button__hover-content awb-button__hover-content--default awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Further events of FIR<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--hover\">Events of the FIR<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[135,37,51,128,129,18,127,81,11],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungen","tag-dienstleistung","tag-digitalisierung","tag-fir","tag-fir-service-insights","tag-insights","tag-ki","tag-service","tag-webinar","tag-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FIR Service Insights - Abschlussprovision zur Kundenentwicklung - EDIH Rheinland<\/title>\n<meta name=\"description\" content=\"Siebter Termin der Webiarreihe &quot;FIR Service Insights&quot; des FiR zu digitalen Anwendungen oder KI im 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